As a start-up, Grief.Coach needed to build a social media presence from scratch.
Founder and CEO Emma Payne had lots of great content, but not a lot of time. We implemented a workflow that allowed her to provide copy for social posts, while we sourced visuals, created and published the posts. Posts were customized for each of the social media channels, and published on a daily schedule for the first year, and 3 times a week after that. To provide a unique look, we used all original photography.
Since CEO Emma Payne is also a regular guest on podcasts, we created animated “audiogram” to promote her podcast appearances, and these were also published to social media channels.
Work schedules for start-ups are unpredictable, so we designed a work-flow that could accomplish the goals without having any real-time meetings. The content pipeline was design to work entirely asychronous: the Grief.Coach team completed their tasks when it fit their schedule. Using a combination of Slack and Trello, we developed a completely dependable, remote pipeline for sharing, vetting and signing off on contact.
As part of our service, Bigsnit Media also provides analysis of the data collected from social media. This information helps clients like Grief.Coach get a better understanding of their audience.
Example of a Grief Coach Instagram post
Here is an example of an “audiogram” created to promote a podcast appearance by the CEO.