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Bigsnit Media Consulting

Bigsnit Media Consulting

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a collection of photos from an instagram feed

Social Media for Grief.Coach

For Grief.coach we created a content workflow to facilitate daily postings to Instagram, Twitter and Facebook.

screen shot of the Grief Coach isntagram page with a variety of images

As a start-up, Grief.Coach needed to build a social media presence from scratch.

Founder and CEO Emma Payne had lots of great content, but not a lot of time. We implemented a workflow that allowed her to provide copy for social posts, while we sourced visuals, created and published the posts. Posts were customized for each of the social media channels, and published on a daily schedule for the first year, and 3 times a week after that. To provide a unique look, we used all original photography.

Since CEO Emma Payne is also a regular guest on podcasts, we created animated “audiogram” to promote her podcast appearances, and these were also published to social media channels.

Work schedules for start-ups are unpredictable, so we designed a work-flow that could accomplish the goals without having any real-time meetings. The content pipeline was design to work entirely asychronous: the Grief.Coach team completed their tasks when it fit their schedule. Using a combination of Slack and Trello, we developed a completely dependable, remote pipeline for sharing, vetting and signing off on contact.

As part of our service, Bigsnit Media also provides analysis of the data collected from social media. This information helps clients like Grief.Coach get a better understanding of their audience.

Example of a Grief Coach Instagram post

a sample post on Instagram

Here is an example of an “audiogram” created to promote a podcast appearance by the CEO.

Services

Set Up

Set up collaboration tools: Slack and Trello
Set up work flow for vetting and approval

Production

Select stills for social media posts from copy provided
Create artwork for posts, combining stills and text
Post to social media accounts

hills in the distance

Let’s work together

Contact us for a consultation.

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