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Make it Local

November 26, 2020 by bigsnit

With digital media, you're talking to a global audience. But it can also be can hyper-local.

My first broadcasting job, at 15, was at a small town local radio station. Listeners could literally walk in the door of the station and be heard in a variety of ways: requests, announcements about something going at at the high school, and ‘classified’ ads for $1.00 that aired for a week.

No story was too small. For free you could have an announcer send a message, over the air, to friends and family who were out of reach of telephones. Everything about it was was hokey, but it worked as a community information hub.

Today we’d call this #hyperlocal.

And it’s so great to see some podcasters taking this on with the support of local business.

Great example from the UK: This is Alfred

Category: Articles, podcasting

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